Communicating In A Crisis
- Remember, you are not alone. Staff are available to help you think through appropriate actions in response to a crisis, as well as
planning internal and external communication.
- Good internal communication is essential. If possible, do not wait until a crisis develops to notify key campus individuals. Many crises can be anticipated; contact Public Affairs if you see warning signs that something might become a problem.
- Communicate quickly and thoroughly. Most problems do not
improve on their own over time. Fast intervention is the key to
warding off full-blown disasters.
- Assemble thorough and accurate information, including what steps are being taken, if any, to resolve a problem.
- Consider what audiences might be affected by or interested in the situation.
- Be aware of or seek advice about what information can be released, and what is considered private or confidential.
- Contact Public Affairs (936-5190) before talking with reporters.
It may be appropriate for us to speak to the media on your behalf.
Or, if you are to serve as a spokesperson, you may be more
comfortable if you receive some coaching.