Led by Director Rick Fitzgerald, the Office of Public Affairs forecasts and manages emerging issues and crisis communication for the university; responds to media inquiries involving university executives and other senior administrators; serves as the central public voice for the university; develops communication strategies to advance major university priorities and initiatives; and advises individuals and units throughout the university regarding communications.Services include:
- Preparing faculty and staff for media interviews
- Developing background materials such as Q&As and key messages
- Providing confidential communication advice to individuals and units throughout the university.
When a crisis arises, Public Affairs staff members act as front-line responders, providing accurate and timely information to the university community and the media while ensuring that U-M's interests are well represented.
Public Affairs manages communication of key university issues including admissions, budget and tuition, labor and contracts, and major construction projects.
For promotion of research and other news, contact the News Service at www.umich.edu/news.